Ka pai hoa, nice to see ya

You became a sole trader because you wanted to help people.You know selling online will grow your business, but you not sure where to start.Even worse, most of the online marketing you see feels loud, yucky and sales'y'

^{HOW I HELP}
If your business is trading, then guess what? You’re already selling. You’re just doing it in subtle ways - ways that align with your people and their values.So, we build on your subtle selling - we amplify it online.We tell the story of your business authentically and effectively, so you find more of ‘your’ people. We describe how your business meets their needs, so people feel seen and understood.When you communicate with soul, selling online becomes both manageable and meaningful. I'm here to show you, step-by-step, how to take your impact and your income to the next level

• Ways to work with me
• Testimonials

Book a free chat

^{NOT SURE WHERE TO START?}
Book a free 20 min video chat with me. I listen and stay curious, to discover what we need to move your business forward.If you prefer to send me a message me before our chat, use the button below

• Book your free chat
• Message Sal

Strategy in seven

^{GET UNSTUCK}
You’ve gone as far as you can on your own. You know there's an authentic way to sell your services, but you're just not sure how.Strategy in seven helps you create your own actionable online strategy in just seven sessions

• Find out more
• See testimonials

coCreate with me

^{COCREATE TOOLS THAT SELL FOR YOU}
Whoop whoop! You've got your online strategy sorted. But how can you prioritise selling online, when your days are jam-packed with running your business?Come coCreate with me.I coCreate the online tools, campaigns and platforms that sell on your behalf

• Find out more
• Message Sal

1-to-1 coaching

^{PREFER TO DIP YOUR TOE IN FIRST?}
Like to try out a session or two to see how we work together? One-off coaching chats allow you the freedom to get guidance, just when you need it.$130 for a 60 min video chat

• Book 60 min chat
• Message Sal

Micro & masterclasses

^{BITE-SIZE TRANSFORMATIONS}
Join me for 15-90 min sessions that demystify digital jargon, show practical tips and give you actionable steps to sell online and build your social media strategy

• Coming late 2023!
• See schedule

^{BALANCE.NZ REFRESH}

^{COMING SOON}

^{COACHING FOR PARENTS}

coCreations

^{BALANCE.NZ | DIGITAL REFRESH}

• EXIT COCREATIONS

Following the 2022 Nelson floods and two years of CoVid, Kelly at Balance health and wellbeing reached out. She wanted to get her previously thriving Chinese medicine clinic, back on track.By discovering her ideal clients, we coCreated a refreshed brand, re-designed her website and streamlined her blog posts. Finally, we coCreated email newsletters that reflected her ideal client’s fears, needs and challenges

^{TOOLS WE COCREATED}
Online sales strategy Brand refresh Icon design WIX website Mailchimp templates Canva templates

^{KELLY’S THOUGHTS}
“When I approached Sal, I wanted cohesive marketing strategies that I could maintain, without spending hours in front of a screen. She showed me that selling online doesn't have to be overwhelming or time consuming’’

• Chat with Sal
• Next coCreation

coCreations

^{COACHING FOR PARENTS | ONLINE LAUNCH}

• EXIT COCREATIONS

Anna is a parenting consultant, researcher and lecturer.For over decade, she's consulted and coached parents, teachers and care-givers in workshops, courses and private sessions.When we spoke, Anna was running all her group workshops and trainings without a website. She'd 'reached her limit' - she was up to her ears in admin!Together, we coCreated online tools to streamline all her group sessions and trainings. Then we coCreated a targeted, branded site to showcase her services.This enabled Anna to get back to the things she loves: consulting, writing and researching

^{TOOLS WE COCREATED}
Branding Online sales strategy Targeted ideal client content Photography style guide Writing that sells templates WIX website Events booking system Get ready for Google strategy

^{ANNA'S THOUGHTS}
“When Sal and I started working together, I really didn't know what online tools I wanted. But after working with Sal, I got exactly the tools I needed’’

• Chat with Sal
• Next coCreation

Strategy in seven is an online journey with a mix of self-guided tasks and coaching sessions with Sal.By the end of your journey you'll be able to clearly state what you do in two sentences or less, understand the people who need what you offer and know how to share this online.At the last step, choose to DIY apply your strategy to your site or channel or coCreate your online tools with me

We move you from online confusion to online clarity by:

Getting clear about you and your businessUnderstanding the people who need what you offerDiscovering the inside track to selling online

Steps we take together

Get clear about you and your businessMany of us sole traders are so busy 'doing the mahi' of our business that we don't have enough time to reflect on why we actually do it!But without being able to state the what, the how and the why of your business - it's almost impossible to show people how you can help them.In the first part of our Strategy in seven journey, we create everything you need to tell people what you do in two sentences or less

• Next step
• Pricing options

Understand the people who need what you offerThe best way to sell your services, is to understand the people who need them.We discover who 'your people' are - your ideal clients. We look at the challenges and fears they face, as well as what they seek from you.We take these deep client insights, combine them with your own business insights, then BOOM! we have everything we need to coCreate your actionable online strategy

• Next step
• Pricing options

Get the inside track to selling onlineWith your online strategy in-hand, we look at online platforms and tools. We look at where and when to sell: on social media or on your site and by email.You choose where to focus - social media or site and email and break down how to create magnetic content. AKA pages, posts and messages that sell on your behalf.There's no spiel, no clunky marketing talk, no hard sales pitches. I simply give you tools and templates to create online content that helps people buy your services.

• Pricing options

1-to-1 Strategy in seven
^{coCreate your strategy with Sal}

• $1590 | Buy now

Guided Strategy in seven
^{Create your strategy together}

• $890 | Join waitlist

Coming LATE 2023!
^{Create your DIY strategy}

• $TBA | Late 2023

Join the Guided strategy in seven waitlist

Join the wait list now and be the first to know when the next intake beginsSal is currently working on her next Guided Strategy in seven training. She'll be in touch as soon as she's ready to open the doors...

• EXIT THIS FORM

When you're a sole trader, the juggle is real!You have to be everything from receptionist, to expert-in-your-field, to monthly accounts person.Just when you thought that was enough - now you have to deep dive into Facebook, Instagram, Google keywords, WIX, Squarespace, Wordpress, Mailchimp, Zoom, Canva - just to let people know what you do!

• How Sal can help

But what if you didn't have to deeply learn all those tools? What would freeing up that time afford you?That's where I help.Using your online strategy as my guide, I work out the best online tools and platforms - as well as the best shortcuts - to bring your online project to life.When you coCreate with me, I get to be your online expert - so there's one less thing for you to juggle

• Chat with me
• coCreations

^{BALANCE.NZ REFRESH}

^{COMING SOON}

^{COACHING FOR PARENTS}