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coCreate a great site, profile or email and reach great clients

You already know your great clients!

Y’know the ones who are excited to see you, who appreciate everything you help them achieve and make your work enjoyable. So why not use your online presence to 'do the mahi' and attract more clients you love?

Sal Flewelling Online coach

Kia ora, I’m Sal

I coach sole traders and small businesses to get great clients by coCreating strategic sites, social profiles and email campaigns

When you work with clients you love, you wake up excited to do what you do. Life feels more rewarding, giving you the energy to do more and earn more

coCreating with me, also frees you from the struggle of figuring out what to write, post or email to promote your services, workshops or events

WHAT CAN SAL HELP YOU COCREATE?

coCreate a site

coCreate a site that helps great clients decide you’re the right choice

coCreate a profile

coCreate a great profile that helps great clients buy from you

coCreate emails

Unleash the power to sell through strategic, targeted emails

previous coCreators

Anna Banas | Coaching for parents

Anna Banas | annabanas.co.nz

Anna Banas | Coaching for parents

SITE | BRAND | EVENT SALES STRATEGY

Anna offers coaching for parents through one-to-one sessions, online courses and public workshops

Lacey Blass | CliftonStrengths coach

Lacey Blass | laceyblass.com

Lacey Blass | CliftonStrengths coach

SITE | SIMPLE GOOGLE STRATEGY | BRAND

A CliftonStrengths coach with over 10 years experience, Lacey helps managers and teams thrive, not just survive

Fiona Liu | mindfullyyin.com

Fiona Liu | mindfullyyin.com

mindfullyyin.com

INSTA PROFILE | GOOGLE STRATEGY | SITE | BRAND

As a highly regarded and respected yoga teacher, Fiona offers Yin yoga and Mindfulness events & trainings

Kelly Wells | balance.nz

Kelly Wells | balance.nz

balance.nz

SITE | BRAND REFRESH | EMAIL CAMPAIGN

Nelson acupuncturist Kelly offers a community clinic that makes acupuncture accessible to everyone

Hearth - Anna Banas & Helen Williams

Hearth | hearthconsulting.co.nz

Hearth

SITE | SIMPLE GOOGLE STRATEGY

When conversations break down, Hearth provide tools and support to turn conflict into collaboration

Belinda Falconar

Belinda Falconar | aroha-acupuncture.co.nz

Aroha acupuncture

SITE | GOOGLE STRATEGY | BRAND REFRESH

Belinda’s passion for women’s health, especially in their middle years, empowers women to live their best lives

adventuresinmatty.carrd.co

Adventuresinmatty.carrd.co

Adventures in Matty

SITE | PROMO VIDEO | STUFF ARTICLE

When we needed to sell our house truck, my hubby and I followed my own sales strategy and sold it in just 28 days

Sally Needles

Sally Needles | sallyneedles.carrd.co

Sally Needles

SITE | GOOGLE STRATEGY | BRAND

I work as a part-time acupuncturist and applied my own strategy to catapult my Google ranking in just 7 months

Kind words

FROM A RECENT FACEBOOK POST

FROM A RECENT FACEBOOK POST

Frequently asked questions

Not found the answer you need? See also: Site FAQs, Profile FAQs, Email FAQs, or ask Sal

A great site gives potential clients the confidence to choose you

When your site helps potential clients get to know you and envision the transformation you can help them achieve, they gain the trust and confidence to decide you’re the right choice

Likes

We all love buying from people we feel we know

In fact, Edelman research discovered 81% of consumers need to trust a brand before they’ll even consider making a purchase

With tools like Google, LinkedIn Instagram and Facebook at our fingertips, it’s easier than ever to research the people, services, and products we need

By coCreating with Sal, you develop a strategic, research-informed site that builds the trust needed to turn potential clients into paying customers

How we work together

OUR TWO-PART JOURNEY TO REACH GREAT CLIENTS

Discovery

You and Sal come together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentPrice included in the overall cost

coCreate your site

The site we coCreate is always informed by the Discovery work we do, plus what your site needs to do. Before we begin, we have a 'Let's agree' session to decide the work we'll do, along with the exact costsPrices start at $1995 Got questions? Read the site FAQS

Lacey Blass | CliftonStrengths coach

Lacey Blass | laceyblass.com

“I’m now really clear about who I want to work with and can create content that speaks directly to my ideal clients”

coCreate a site options

THE SITE WE COCREATE DEPENDS ON YOUR NEEDS

Sally Needles

Cabin site

Cabin sites are one-page sites. They’re great when you want to build something quickly and don’t have heaps to spend.They're the easiest to build, because it’s a simple, fixed structure. It’s got no ‘built-in features’ which limits what be built or changed laterPrices start at $1995

A Cabin site includes

✔️ 4 x DIY Discovery steps

✔️ Client dashboard in Notion

✔️ Site can be built in Carrd or WIX

✔️ Site designed for mobile & laptop

✔️ All content coCreated with Sal

➕ Ask Sal for complete breakdown

Sally Needles

Modular site

Modular sites are normally multi-page sites and their cost is tied to what features you want build to straightaway.You get to decide which features you need to add now and what can be added later. The more features you add, the more your Modular site costsPrices start at $2995

A Modular site includes

✔️ 4 x Discovery coaching sessions

✔️ Client dashboard in Notion

✔️ Site is built in WIX

✔️ Site designed for mobile, tablet, laptop

✔️ All content coCreated with Sal

➕ Ask Sal for complete breakdown

Sally Needles

House site

House sites are always multi-page sites and their cost depends on the number of functions and features you want.You have the option for Sal to write content for you, we create tailored-to-you features and implement a comprehensive Google strategy to kick-start your search rankingPrices start at $4995

A House site includes

✔️ 4 x Discovery coaching sessions

✔️ Client dashboard in Notion

✔️ Site is built in WIX

✔️ Site designed for mobile, tablet, laptop

✔️ All content coCreated with Sal

➕ Ask Sal for complete breakdown

Frequently asked questions about sites

Not found the answer you need? See also: General FAQs, Profile FAQs, Email FAQs or ask Sal

A great profile helps great clients buy from you

FACT: 77% of buyers prefer to purchase from people they know or follow on social media* Whether you're on LinkedIn, Instagram or Facebook, the bottom line is we buy from people we trust and strategic social media posts build that trust* source: Edelman Research

Build trust, online

Most of us meet online before we ever connect in person

Think about it: how many people have you searched for on social media or Google? That’s exactly how potential clients will be searching for you too

Instead of relying on random Google results or dusty old accounts you never post to, coCreate a profile that highlights your skills and services to attract and build trust with the clients you really want to work with

coCreating a profile with Sal also eliminates the stress of figuring out what to write or post to promote your services, workshops or events

How we work together

OUR TWO STAGES TO COCREATE A GREAT PROFILE

Discovery

You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:

✔️ Client dashboard in Notion

✔️ 4 x Discovery coaching sessions

✔️ 1 x Let's agree session

✔️ Use the buying journey to turn followers into customers

Just $800 Still have questions? Read the profile FAQS

coCreate your profile

No matter which social media platform, Sal helps you understand every client's ‘buying journey.’ Then your posts are more than just engaging content: they build the trust needed to convert followers into paying customerscoCreation includes:

✔️ We coCreate your Top 5 social media posts

✔️ All content coCreated with Sal

✔️ Curated royalty-free images or graphics designed by Sal

✔️ Refreshed brand, plus Canva templates for future posts

Just $795 Still have questions? Read the profile FAQS

Fiona Liu | mindfullyyin.com

Fiona Liu | mindfullyyin.com

“As a result of my Instagram profile refresh and new Google strategy, I’ve radically cut the amount of content I post each week”

Frequently asked questions about profiles

Not found the answer you need? See also: General FAQs, Site FAQs, Email FAQs or ask Sal

Never under estimate the power to sell by humble email

Unlike social media, where potential clients skim, scan and scroll, a newsletter sign-up means that person genuinely wants to hear more from you. This is powerful when it’s time to promote your services, events or workshops...

Emails are powerful

Emails are powerful

FACT: Most people check their email 3-5 times a day*

This means heaps of potential clients spend more time in their inbox than on social media or Google

As a small business owner, emails are an affordable way to showcase who you are, what you do and the transformations you offer

In fact, research from Litmus shows marketing emails generate $45 for every $1 you spend on them: a bigger return on investment than any other media. So what’s stopping you from reaching out by email?* source: Zerobounce

How we coCreate emails

OUR TWO STAGES TO REACHING GREAT CLIENTS BY MAIL

Discovery

You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:

✔️ Client dashboard in Notion

✔️ 4 x DIY Discovery steps

✔️ Learn how to turn followers into paying customers

Just $400 Still have questions? Read the email FAQS

coCreate your profile

No matter which social media platform, Sal helps you understand every client's ‘buying journey.’ Then your posts are more than just engaging content: they build trust with your audience and convert followers into paying customerscoCreation includes:

✔️ We coCreate 2 x personalised emails

✔️ All content coCreated with Sal

✔️ Mailchimp Google Workspace or WIX email templates

Only $595 Still have questions? Read the email FAQS

Kelly Wells | balance.nz

Kelly Wells | balance.nz

“Sal created MailChimp templates for me that I didn't know how to create myself - saving me hours of trial and error”

Frequently asked questions about emails

Not found the answer you need? See also: General FAQs, Site FAQs, Profile FAQs or ask Sal

“Sal’s super power is to deeply listen, then distill everything

Helen Williams Hearth consulting

Sal Flewelling | coCreate with Sal

Kia ora, I’m Sal

I started coCreate with Sal to help fellow sole traders grow their businesses by making every part of their online presence work for them

I know what it takes to make things happen online: for the first 15 years of my career I designed sites for clients like Adidas, BBC, Mary Quant, RNZ & DOC

In 2008, I took a new path and retrained as an acupuncturist, which gave me a holistic view of life

During both 2021 lockdowns, I set-up and ran an online health community to keep my clients well, when I couldn't treat in-person

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Like many, I've fully experienced the rollercoaster ride of being a sole trader!

Now, I channel my energy and experience into coaching sole traders and small businesses, helping them attract clients they love working with

If you’re ready to make your online spaces 'do the mahi' of attracting great clients let’s connect