A great site gives potential clients the confidence to choose you

When your site helps potential clients get to know you and envision the transformation you can help them achieve, they gain the trust and confidence to decide you’re the right choice

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We all love buying from people we feel we know

In fact, Edelman research discovered 81% of consumers need to trust a brand before they’ll even consider making a purchase

With tools like Google, LinkedIn Instagram and Facebook at our fingertips, it’s easier than ever to research the people, services, and products we need

By coCreating with Sal, you develop a strategic, research-informed site that builds the trust needed to turn potential clients into paying customers

• How we work together
• Read more about Sal

• Message

Discovery

You and Sal come together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentPrice included in the overall cost

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coCreate your site

The site we coCreate is always informed by the Discovery work we do, plus what your site needs to do. Before we begin, we have a 'Let's agree' session to decide the work we'll do, along with the exact costsPrices start at $1875Got questions? Read FAQS

One-page site

Never underestimate the impact of a one-page website!! They’re perfect when you need something fast and budget-friendlyTheir simple, fixed structure makes them easier to build, but we coCreate strategic content that works super hard to turn visitors into paying clients.Since one-page sites don’t come with built-in features, we’ll seamlessly link to your existing booking system, blog or other online tools.Prices start at $1875

One-page sites include:

✔️ 4 x DIY Discovery steps

✔️ Client dashboard in Notion

✔️ Site can be built in Carrd or WIX

✔️ Mobile & laptop optimised

✔️ All content coCreated with Sal

✔️ One-page Google strategy

➕ Ask Sal for complete breakdown

+Plus one-page site

A +Plus one-page site is your best option if you want a great one-page site PLUS you need fully integrated online tools (this may include: a custom booking system, a blog, payment or marketing platforms)You get to decide which features you need to add now and what can be added later.After our Discovery sessions, we have a detailed plan of the features and tools you need, then coCreate your tailored site.Prices start at $2995

+Plus one-page sites include:

✔️ 4 x Discovery coaching sessions

✔️ Client dashboard in Notion

✔️ Site can be built in Carrd or WIX

✔️ Mobile, tablet, laptop optimised

✔️ All content coCreated with Sal

✔️ One-page Google strategy

➕ Ask Sal for complete breakdown

+Premium one-page site

A +Premium one-page site is your best option if you want a great one-page site AND fully integrated online tools AND multiple pages+Premium sites are super Google friendly - which means we need to coCreate a robust strategy - taking a number of weeks and some mahi to build!With +Premium, you get tailored-to-you online tools and a full Google strategy to kick-start your search ranking.Prices start at $4995

+Premium one-page sites include:

✔️ 4 x Discovery coaching sessions

✔️ Client dashboard in Notion

✔️ Site can be built in Carrd or WIX

✔️ Mobile, tablet, laptop optimised

✔️ All content coCreated with Sal

✔️ Full Google strategy

➕ Ask Sal for complete breakdown

Frequently asked questions about sites

• I'm worried about cost. Can you help?

I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, we take 5 steps together - each costs $160 - which you pay when it's complete. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together

• Why do your prices say 'start at' instead of an exact cost?

Since everyone’s needs are unique, every site I coCreate is too. Some coCreators need a tailored-to-them booking system, while others are fine using their current calendar. Until we collaborate, I won’t know what you need. However, once we do know, I provide exact costs

• Why do I have to complete the Discovery bit?

Completing the Discovery part is essential to created a targeted site. During Discovery, we coCreate four key pieces of info that guide our strategic content. Without them, we’re just putting random pictures and words online that don’t truly connect with your ideal clientsFYI: If you later want to coCreate a social profile or email campaign, we won’t need to redo your Discovery steps. We simply reuse this data, saving you time and reducing costs

• I'm not sure I need all this. Can I just get a quick site?

We can coCreate a ‘quick’ targeted site when you already have your four key pieces of info: ‘Your why’ statement, Know who your ideal client is and can map their buying journey with you, as well as your Mission statement. With these in hand, we can coCreate your site in 2-3 weeks

• You mention WIX & Carrd. Do you work with other platforms?

Sorry, I only create one-page sites on WIX or Carrd. I chose these platforms because they’re super easy to update once your site is live. coCreators love these two the most, so I now specialise in only creating one-page sites with them

• Why do you only create one page sites?

During my time as a digital strategy coach, I've learned most people only need a one-page site. FYI: I live what I preach: believe it or not, THIS SITE, is actually a +Premium one-page site!!!One-page sites enable us to get you up and running online in days and weeks, rather than coCreating content over a few months. Win-win for everyone!

• After I contact Sal, when can she begin work on my site?

As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me

• Do I have to sign a contract with you?

I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together

Not found the answer you need? See also: General FAQs, Profile FAQs, Email FAQs or ask Sal

A great profile helps great clients buy from you

FACT: 77% of buyers prefer to purchase from people they know or follow on social media* Whether you're on LinkedIn, Instagram or Facebook, the bottom line is we buy from people we trust and strategic social media posts build that trust* source: Edelman Research

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Build trust, online

Most of us meet online before we ever connect in person

Think about it: how many people have you searched for on social media or Google? That’s exactly how potential clients will be searching for you too

Instead of relying on random Google results or dusty old accounts you never post to, coCreate a profile that highlights your skills and services to attract and build trust with the clients you really want to work with

coCreating a profile with Sal also eliminates the stress of figuring out what to write or post to promote your services, workshops or events

• How we work together
• Read more about Sal

• Message

Discovery

You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:

✔️ Client dashboard in Notion

✔️ 4 x Discovery coaching sessions

✔️ 1 x Let's agree session

✔️ Use the buying journey to turn followers into customers

Just $800 Still have questions? Read the profile FAQS

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coCreate your profile

No matter which social media platform, Sal helps you understand every client's ‘buying journey.’ Then your posts are more than just engaging content: they build the trust needed to convert followers into paying customerscoCreation includes:

✔️ We coCreate your Top 5 social media posts

✔️ All content coCreated with Sal

✔️ Royalty-free images or graphics designed by Sal

✔️ Refreshed brand, plus Canva templates for future posts

Just $795 Still have questions? Read the profile FAQS

Frequently asked questions about profiles

• I'm worried about cost. Can you help?

I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, we take 5 steps together - each costs $160 - which you pay on completion. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together

• I often struggle with what to post or write. Can Sal help?

Yes! What sets me apart from other creators is the time I invest in understanding you, your business and who your ideal clients are - then coaching you on how to use these insights. By the end of our journey you have the knowledge and tools to create your own content

• Why do I have to complete the Discovery bit?

Completing the Discovery part is essential to created a targeted site. During Discovery, we coCreate four key pieces of info that guide our strategic content. Without them, we’re just putting random pictures and words online that don’t truly connect with your ideal clientsFYI: If you later want to coCreate a site or email campaign, we won’t need to redo your Discovery steps. We simply reuse this data, saving you time and reducing costs

• You mention ideal clients. What do you mean?

To end the struggle of figuring out what to write, post or email, it’s essential to know who you’re writing for. That's why, before we coCreate anything, we identify your 'ideal' client is. Once we do, we can write clear, targeted content for them

• After I contact Sal, when can she begin work on my profile?

As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me

• Do I have to sign a contract with you?

I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together

Not found the answer you need? See also: General FAQs, Site FAQs, Email FAQs or ask Sal

Never under estimate the power to sell by humble email

Unlike social media, where potential clients skim, scan and scroll, a newsletter sign-up means that person genuinely wants to hear more from you. This is powerful when it’s time to promote your services, events or workshops...

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Emails are powerful

FACT: Most people check their email 3-5 times a day*

This means heaps of potential clients spend more time in their inbox than on social media or Google

As a small business owner, emails are an affordable way to showcase who you are, what you do and the transformations you offer

In fact, research from Litmus shows marketing emails generate $45 for every $1 you spend on them: a bigger return on investment than any other media. So what’s stopping you from reaching out by email?* source: Zerobounce

• How we work together
• Read more about Sal

• Message

Discovery

You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:

✔️ Client dashboard in Notion

✔️ 4 x DIY Discovery steps

✔️ Learn how to turn followers into paying customers

Just $400 Still have questions? Read the email FAQS

• Link

coCreate your campaign

No matter which email platform you use, Sal helps you understand every client's ‘buying journey.’ Then your campaigns are more than just engaging content: they build the trust you need to convert subscribers into paying customerscoCreation includes:

✔️ We coCreate 2 x personalised emails

✔️ All content coCreated with Sal

✔️ Mailchimp Google Workspace or WIX templates

Only $595 Still have questions? Read the email FAQS

Frequently asked questions about emails

• I'm worried about cost. Can you help?

I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, you complete 4 DIY steps. Each steps costs $100 - which you pay on completion. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together

• I don't have a mailing list of clients. Can Sal still help?

Yes! I help you get started. Many clients start out by sending emails to just a handful of clients and build up from there. Don't think starting small won't get results: every great oak starts from a tiny acorn...

• Can Sal recommend an email platform?

Absolutely! Instead of recommending a specific platform, I suggest choosing one that fits your unique situationFor instance, if you already have a WIX site, using WIX’s email platform is a smart choice. But if you only have a Facebook account, MailChimp or Google Workspace may fit betterFeel free to reach out for a free 20 min chat to discuss what may work best for you

• After I contact Sal, when can she begin work on my emails?

As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me

• Do I have to sign a contract with you?

I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together

• What do I get at the end of my time with Sal

By the end of our time together, you have the skills to create your own emails. Plus, you receive two email templates with text and photos tailored just-for-you: ready to inspire or use directly in future emails

Not found the answer you need? See also: General FAQs, Site FAQs, Profile FAQs or ask Sal

“Sal’s super power is to deeply listen, then distill everything”

Helen Williams Hearth consulting

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Kia ora, I’m Sal

I started coCreate with Sal to help fellow sole traders grow their businesses by making every part of their online presence work for them

I know what it takes to make things happen online: for the first 15 years of my career I designed sites for clients like Adidas, BBC, Mary Quant, RNZ & DOC

In 2008, I took a new path and retrained as an acupuncturist, which gave me a holistic view of life

During both 2021 lockdowns, I set-up and ran an online community to keep my clients well, when I couldn't treat in-person

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Like many, I've fully experienced the rollercoaster ride of being a sole trader!

Now, I channel my energy and experience into coaching sole traders and small businesses, helping them attract clients they love working with

If you’re ready to make your online spaces 'do the mahi' of attracting great clients let’s connect