coCreate a great site, profile or email and reach great clients
You already know your great clients!
Y’know the ones who are excited to see you, who appreciate everything you help them achieve and make your work enjoyable. So why not use your online presence to 'do the mahi' and attract more clients you love?
Kia ora, I’m Sal
I coach sole traders and small businesses to get great clients by coCreating strategic sites, social profiles and email campaigns
When you work with clients you love, you wake up excited to do what you do. Life feels more rewarding, giving you the energy to do more and earn more
coCreating with me, also frees you from the struggle of figuring out what to write, post or email to promote your services, workshops or events
WHAT CAN SAL HELP YOU COCREATE?
coCreate a site
coCreate a site that helps great clients decide you’re the right choice
coCreate a profile
coCreate a great profile that helps great clients buy from you
coCreate emails
Unleash the power to sell through strategic, targeted emails
View Sal's frequently asked questions
previous coCreators
SITE | BRAND | EVENT SALES STRATEGY
Anna offers coaching for parents through one-to-one sessions, online courses and public workshops
SITE | SIMPLE GOOGLE STRATEGY | BRAND
A CliftonStrengths coach with over 10 years experience, Lacey helps managers and teams thrive, not just survive
INSTA PROFILE | GOOGLE STRATEGY | SITE | BRAND
As a highly regarded and respected yoga teacher, Fiona offers Yin yoga and Mindfulness events & trainings
SITE | BRAND REFRESH | EMAIL CAMPAIGN
Nelson acupuncturist Kelly offers a community clinic that makes acupuncture accessible to everyone
Hearth | hearthconsulting.co.nz
SITE | SIMPLE GOOGLE STRATEGY
When conversations break down, Hearth provide tools and support to turn conflict into collaboration
Belinda Falconar | aroha-acupuncture.co.nz
SITE | GOOGLE STRATEGY | BRAND REFRESH
Belinda’s passion for women’s health, especially in their middle years, empowers women to live their best lives
SITE | PROMO VIDEO | STUFF ARTICLE
When we needed to sell our house truck, my hubby and I followed my own sales strategy and sold it in just 28 days
Sally Needles | sallyneedles.carrd.co
SITE | GOOGLE STRATEGY | BRAND
I work as a part-time acupuncturist and applied my own strategy to catapult my Google ranking in just 7 months
Kind words
FROM A RECENT FACEBOOK POST
FROM A RECENT FACEBOOK POST
Frequently asked questions
When we coCreate together, you're the expert of you and your business and I'm the expert of telling your story online. Together, we blend our skills to effectively sell the services, events and workshops you offer
Absolutely, you can! I applaud everyone who does. That said, the coCreators who’ve DIY'd tell me it drains their time: time they desperately need to spend on their business. When you work with me, we simplify the process of using online tools and creating content: so you can focus on what you love, rather than stressing about what to write
Yes! What sets me apart from other creators is the time I invest in understanding you, your business and who your ideal clients are - then coaching you on how to use these insights. By the end of our journey you have the knowledge and tools to create your own content
To end the struggle of figuring out what to write, post or email, it’s essential to know who you’re writing for. That's why, before we coCreate anything, we identify who your 'ideal' client is. Once we do, we can write clear, targeted content for them
Not found the answer you need? See also: Site FAQs, Profile FAQs, Email FAQs, or ask Sal
A great site gives potential clients the confidence to choose you
When your site helps potential clients get to know you and envision the transformation you can help them achieve, they gain the trust and confidence to decide you’re the right choice
We all love buying from people we feel we know
In fact, Edelman research discovered 81% of consumers need to trust a brand before they’ll even consider making a purchase
With tools like Google, LinkedIn Instagram and Facebook at our fingertips, it’s easier than ever to research the people, services, and products we need
By coCreating with Sal, you develop a strategic, research-informed site that builds the trust needed to turn potential clients into paying customers
How we work together
OUR TWO-PART JOURNEY TO REACH GREAT CLIENTS
Discovery
You and Sal come together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentPrice included in the overall cost
coCreate your site
The site we coCreate is always informed by the Discovery work we do, plus what your site needs to do. Before we begin, we have a 'Let's agree' session to decide the work we'll do, along with the exact costsPrices start at $1995 Got questions? Read the site FAQS
“I’m now really clear about who I want to work with and can create content that speaks directly to my ideal clients”
coCreate a site options
THE SITE WE COCREATE DEPENDS ON YOUR NEEDS
Cabin site
Cabin sites are one-page sites. They’re great when you want to build something quickly and don’t have heaps to spend.They're the easiest to build, because it’s a simple, fixed structure. It’s got no ‘built-in features’ which limits what be built or changed laterPrices start at $1995
A Cabin site includes
✔️ 4 x DIY Discovery steps
✔️ Client dashboard in Notion
✔️ Site can be built in Carrd or WIX
✔️ Site designed for mobile & laptop
✔️ All content coCreated with Sal
Modular site
Modular sites are normally multi-page sites and their cost is tied to what features you want build to straightaway.You get to decide which features you need to add now and what can be added later. The more features you add, the more your Modular site costsPrices start at $2995
A Modular site includes
✔️ 4 x Discovery coaching sessions
✔️ Client dashboard in Notion
✔️ Site is built in WIX
✔️ Site designed for mobile, tablet, laptop
✔️ All content coCreated with Sal
House site
House sites are always multi-page sites and their cost depends on the number of functions and features you want.You have the option for Sal to write content for you, we create tailored-to-you features and implement a comprehensive Google strategy to kick-start your search rankingPrices start at $4995
A House site includes
✔️ 4 x Discovery coaching sessions
✔️ Client dashboard in Notion
✔️ Site is built in WIX
✔️ Site designed for mobile, tablet, laptop
✔️ All content coCreated with Sal
Frequently asked questions about sites
I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, we take 5 steps together - each costs $160 - which you pay on completion. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together
Since everyone’s needs are unique, every site I coCreate is too. Some coCreators need a tailored-to-them booking system, while others are fine using their current calendar. Until we collaborate, I won’t know what you need. However, once we do know, I provide exact costs
Completing the Discovery part is essential to created a targeted site. During Discovery, we coCreate four key pieces of info that guide our strategic content. Without them, we’re just putting random pictures and words online that don’t truly connect with your ideal clientsFYI: If you later want to coCreate a social profile or email campaign, we won’t need to redo your Discovery steps. We simply reuse this data, saving you time and reducing costs
We can coCreate a ‘quick’ targeted site when you already have your four key pieces of info: ‘Your why’ statement, Know who your ideal client is and can map their journey with you, as well as your Mission statement. With these in hand, we can coCreate your site in 2-3 weeks
Sorry, I only create sites on WIX or Carrd. I chose these platforms because they’re super easy to update once your site is live. coCreators love these two the most, so I now specialise in only creating sites with them
As many wise guides have said: “it depends!” Most coCreators take 8-12 weeks to coCreate their site with me. While that might seem like a long time, it’s because we’re doing the deep work: getting to know your business and your ideal client, coCreating targeted content, building your site, developing your Google strategy and finally making everything live
As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me
I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together
Not found the answer you need? See also: General FAQs, Profile FAQs, Email FAQs or ask Sal
A great profile helps great clients buy from you
FACT: 77% of buyers prefer to purchase from people they know or follow on social media* Whether you're on LinkedIn, Instagram or Facebook, the bottom line is we buy from people we trust and strategic social media posts build that trust* source: Edelman Research
Build trust, online
Most of us meet online before we ever connect in person
Think about it: how many people have you searched for on social media or Google? That’s exactly how potential clients will be searching for you too
Instead of relying on random Google results or dusty old accounts you never post to, coCreate a profile that highlights your skills and services to attract and build trust with the clients you really want to work with
coCreating a profile with Sal also eliminates the stress of figuring out what to write or post to promote your services, workshops or events
How we work together
OUR TWO STAGES TO COCREATE A GREAT PROFILE
Discovery
You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:
✔️ Client dashboard in Notion
✔️ 4 x Discovery coaching sessions
✔️ 1 x Let's agree session
✔️ Use the buying journey to turn followers into customers
Just $800 Still have questions? Read the profile FAQS
coCreate your profile
No matter which social media platform, Sal helps you understand every client's ‘buying journey.’ Then your posts are more than just engaging content: they build the trust needed to convert followers into paying customerscoCreation includes:
✔️ We coCreate your Top 5 social media posts
✔️ All content coCreated with Sal
✔️ Curated royalty-free images or graphics designed by Sal
✔️ Refreshed brand, plus Canva templates for future posts
Just $795 Still have questions? Read the profile FAQS
“As a result of my Instagram profile refresh and new Google strategy, I’ve radically cut the amount of content I post each week”
Frequently asked questions about profiles
I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, we take 5 steps together - each costs $160 - which you pay on completion. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together
Yes! What sets me apart from other creators is the time I invest in understanding you, your business and who your ideal clients are - then coaching you on how to use these insights. By the end of our journey you have the knowledge and tools to create your own content
Completing the Discovery part is essential to created a targeted site. During Discovery, we coCreate four key pieces of info that guide our strategic content. Without them, we’re just putting random pictures and words online that don’t truly connect with your ideal clientsFYI: If you later want to coCreate a site or email campaign, we won’t need to redo your Discovery steps. We simply reuse this data, saving you time and reducing costs
To end the struggle of figuring out what to write, post or email, it’s essential to know who you’re writing for. That's why, before we coCreate anything, we identify your 'ideal' client is. Once we do, we can write clear, targeted content for them
As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me
I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together
Not found the answer you need? See also: General FAQs, Site FAQs, Email FAQs or ask Sal
Never under estimate the power to sell by humble email
Unlike social media, where potential clients skim, scan and scroll, a newsletter sign-up means that person genuinely wants to hear more from you. This is powerful when it’s time to promote your services, events or workshops...
Emails are powerful
FACT: Most people check their email 3-5 times a day*
This means heaps of potential clients spend more time in their inbox than on social media or Google
As a small business owner, emails are an affordable way to showcase who you are, what you do and the transformations you offer
In fact, research from Litmus shows marketing emails generate $45 for every $1 you spend on them: a bigger return on investment than any other media. So what’s stopping you from reaching out by email?* source: Zerobounce
How we coCreate emails
OUR TWO STAGES TO REACHING GREAT CLIENTS BY MAIL
Discovery
You and Sal work together to understand your business, identify your ideal clients, map their journey with you and coCreate your mission statement. This process helps us craft strategic, targeted contentDiscovery includes:
✔️ Client dashboard in Notion
✔️ 4 x DIY Discovery steps
✔️ Learn how to turn followers into paying customers
Just $400 Still have questions? Read the email FAQS
coCreate your profile
No matter which social media platform, Sal helps you understand every client's ‘buying journey.’ Then your posts are more than just engaging content: they build trust with your audience and convert followers into paying customerscoCreation includes:
✔️ We coCreate 2 x personalised emails
✔️ All content coCreated with Sal
✔️ Mailchimp Google Workspace or WIX email templates
Only $595 Still have questions? Read the email FAQS
“Sal created MailChimp templates for me that I didn't know how to create myself - saving me hours of trial and error”
Frequently asked questions about emails
I provide pay-as-you-go payments: meaning you only pay for each session/step you complete. For example: During the Discovery stage, you complete 4 DIY steps. Each steps costs $100 - which you pay on completion. FYI: many coCreators complete a step, focus on other priorities, then return to continue our journey together
Yes! I help you get started. Many clients start out by sending emails to just a handful of clients and build up from there. Don't think starting small won't get results: every great oak starts from a tiny acorn...
Absolutely! Instead of recommending a specific platform, I suggest choosing one that fits your unique situationFor instance, if you already have a WIX site, using WIX’s email platform is a smart choice. But if you only have a Facebook account, MailChimp or Google Workspace may fit betterFeel free to reach out for a free 20 min chat to discuss what may work best for you
As many wise guides have said: “it depends!” It totally depends on how many clients I'm currently working with. That said, I often can get you rolling with the Discovery stage within a day or two of reaching out to me
I don't have a contract ‘as such’ - but we both need to sign two documents before we begin: a working agreement and a terms and conditions statement. These give us clarity and keep us both legally safe during our journey together
By the end of our time together, you have the skills to create your own emails. Plus, you receive two email templates with text and photos tailored just-for-you: ready to inspire or use directly in future emails
Not found the answer you need? See also: General FAQs, Site FAQs, Profile FAQs or ask Sal
“Sal’s super power is to deeply listen, then distill everything”
Kia ora, I’m Sal
I started coCreate with Sal to help fellow sole traders grow their businesses by making every part of their online presence work for them
I know what it takes to make things happen online: for the first 15 years of my career I designed sites for clients like Adidas, BBC, Mary Quant, RNZ & DOC
In 2008, I took a new path and retrained as an acupuncturist, which gave me a holistic view of life
During both 2021 lockdowns, I set-up and ran an online health community to keep my clients well, when I couldn't treat in-person
.
Like many, I've fully experienced the rollercoaster ride of being a sole trader!
Now, I channel my energy and experience into coaching sole traders and small businesses, helping them attract clients they love working with
If you’re ready to make your online spaces 'do the mahi' of attracting great clients let’s connect